top of page

Hello

I’m Cynthia Lai, your partner in Legacy Transformation.

 

I help rising leaders and family members navigate succession with clarity, empathy, and purpose. With 17 years in banking and deep insight into people dynamics, I support you in redefining legacy — on your terms.

  • LinkedIn
  • Instagram

About Me.

From Driving Revenue to Partnership in Legacy Transformation
​

For 17 years, I drove commercial growth in banking — leading strategy across customer and product portfolios in Hong Kong and globally. But over time, I noticed a deeper pattern: behind every financial decision was a human story — often unspoken and always complex.

​

One early experience stayed with me. I was invited to observe a meeting with a high-net-worth client. The client spoke with confidence about markets and strategies. Then the relationship manager asked gently:

“You seem to know exactly what to do. What’s holding you back?”

​

The room fell silent. That moment shifted everything from numbers to nuance, from performance to reflection.

The deal went through. But what lingered with me was this: People don’t always need more advice. They need someone who sees the whole picture and helps them clarify their terms.

​

Over time, I heard sharing around the pressure of “doing things the right way", and many highly capable next-gen leaders hesitate to act boldly, especially when the path ahead feels emotionally charged or deeply personal.

It became clear: the challenges of legacy are rarely just financial. Behind them are questions about identity, trust, and navigating generational expectations with integrity.

​

That understanding inspired me to shift paths. Today, I support rising leaders through a hybrid approach—coach, mentor, and advisor—grounded in experience and education.

​

My work is private, structured, and empathetic. I hold space for people navigating complexity — helping them move from overthinking to clear, confident choices.

​

Clients tell me:

  • “I haven’t been truly listened to in years.”

  • “You ask questions no one else does — and help me hear my answers.”

 

They come for clarity, privacy, and practical support. What we build together is trust, confidence, and direction.

​

What Sets Me Apart​

  • 17 years in banking leadership

  • Cross-cultural fluency rooted in Hong Kong, with international experience

  • Certified leadership coach, governance advisor, ESG analyst

  • Deep understanding of Asian family dynamics and succession tensions

  • Fluent in English, Cantonese, Mandarin

 

Education & Credentials​

  • MBA

  • MSc in Professional Accounting & Corporate Governance

  • MSc in Sustainable Development

  • Associate of Corporate Governance (ACG)

  • Certified ESG Analyst (CESGA)

  • Certified Anti-Money Laundering Specialist (CAMS)

  • ICF Associate Certified Coach (ACC)

  • Certified Hypnotherapist

Contact Us

Contact

852 6038 6886

Opening Hours

Mon - Sun

By appointment only

©2025 by Choose to Change Coaching and Consulting Limited.

bottom of page